Image 1 of 1
Booby-Q Sauce | The Sauce That Doesn't Exist (Yet)
Bold, smoky, and slightly awkward at barbecues.
Booby-Q Sauce started as a throwaway joke in a blog post about breast milk ice cream. Then it became a fake product listing. Then the image was too good not to share. Then people started finding this page and... well, here we are.
This is Schrödinger's condiment: simultaneously real and not real until someone observes it at a cookout.
THE LORE:
Booby-Q Sauce first appeared in "A Scoop of Solidarity: Frida's Breast Milk Ice Cream and the Sweet Taste of Curiosity," nestled among other playful speculation about what comes next for the frozen aisle. The joke was simple: if we can make breast milk-inspired ice cream, why not make BBQ sauce and call it Booby-Q?
The image was too perfect. The label looked real. The bottle had weight. So we listed it on the site as a gag, expecting nothing.
But then people found it. And laughed. And shared it. And asked "Wait, is this real?"
Not yet. But maybe someday.
WHAT BOOBY-Q REPRESENTS:
- Cultural absurdism (we drink cow's milk and call human milk strange)
- The power of a good visual joke
- Brand personality that doesn't take itself too seriously
- Organic evolution from blog joke → fake product → potential real thing
- The question: "If enough people want the joke to be real, does it become real?"
IF BOOBY-Q WERE REAL, IT WOULD BE:
- Bold, smoky BBQ sauce with hints of molasses
- Medium heat, slight tang, sweet finish
- 12 oz. glass bottle with this exact label
- Guaranteed to start conversations at every cookout
- Packaged with a small card explaining the joke (and the deeper point)
THE DEAL:
Booby-Q Sauce doesn't exist. You can't buy it. There's no bottle to ship. This listing is performance art disguised as e-commerce.
BUT... if enough people want this to be real—if this page keeps getting traffic, if people keep asking "where can I buy this?"—we'll commission a real batch. Small run, limited edition, actual BBQ sauce with this actual label.
Because the best jokes are the ones that become real.
CURRENT STATUS:
- Fictional product with real cultural critique
- Traffic: Surprisingly high for something that doesn't exist
- Production: Not yet
- Price if produced: $19.99
- Stock: 0 (but spiritually infinite)
Want to help Booby-Q Sauce cross from fiction into reality?
- Share this page
- Tag @nurturingdesire with #BoobQSauce or #MakeBoobQReal
- Send us an email saying "I would actually buy this"
- Tell your friends about the sauce that doesn't exist
Until then, Booby-Q Sauce remains what it's always been: a joke that got too good to stay a joke, living in the liminal space between satire and product, waiting to see if the internet believes in it hard enough to make it real.
No actual barbecue sauce, milk, or miracles were harmed in the making of this listing.
(But seriously, if we get 100 requests, we're making this thing.)
Read the original blog post that started it all: https://www.nurturingdesire.com/milk-drops/frida-breast-milk-ice-cream-normalizing-lactation-culture
Bold, smoky, and slightly awkward at barbecues.
Booby-Q Sauce started as a throwaway joke in a blog post about breast milk ice cream. Then it became a fake product listing. Then the image was too good not to share. Then people started finding this page and... well, here we are.
This is Schrödinger's condiment: simultaneously real and not real until someone observes it at a cookout.
THE LORE:
Booby-Q Sauce first appeared in "A Scoop of Solidarity: Frida's Breast Milk Ice Cream and the Sweet Taste of Curiosity," nestled among other playful speculation about what comes next for the frozen aisle. The joke was simple: if we can make breast milk-inspired ice cream, why not make BBQ sauce and call it Booby-Q?
The image was too perfect. The label looked real. The bottle had weight. So we listed it on the site as a gag, expecting nothing.
But then people found it. And laughed. And shared it. And asked "Wait, is this real?"
Not yet. But maybe someday.
WHAT BOOBY-Q REPRESENTS:
- Cultural absurdism (we drink cow's milk and call human milk strange)
- The power of a good visual joke
- Brand personality that doesn't take itself too seriously
- Organic evolution from blog joke → fake product → potential real thing
- The question: "If enough people want the joke to be real, does it become real?"
IF BOOBY-Q WERE REAL, IT WOULD BE:
- Bold, smoky BBQ sauce with hints of molasses
- Medium heat, slight tang, sweet finish
- 12 oz. glass bottle with this exact label
- Guaranteed to start conversations at every cookout
- Packaged with a small card explaining the joke (and the deeper point)
THE DEAL:
Booby-Q Sauce doesn't exist. You can't buy it. There's no bottle to ship. This listing is performance art disguised as e-commerce.
BUT... if enough people want this to be real—if this page keeps getting traffic, if people keep asking "where can I buy this?"—we'll commission a real batch. Small run, limited edition, actual BBQ sauce with this actual label.
Because the best jokes are the ones that become real.
CURRENT STATUS:
- Fictional product with real cultural critique
- Traffic: Surprisingly high for something that doesn't exist
- Production: Not yet
- Price if produced: $19.99
- Stock: 0 (but spiritually infinite)
Want to help Booby-Q Sauce cross from fiction into reality?
- Share this page
- Tag @nurturingdesire with #BoobQSauce or #MakeBoobQReal
- Send us an email saying "I would actually buy this"
- Tell your friends about the sauce that doesn't exist
Until then, Booby-Q Sauce remains what it's always been: a joke that got too good to stay a joke, living in the liminal space between satire and product, waiting to see if the internet believes in it hard enough to make it real.
No actual barbecue sauce, milk, or miracles were harmed in the making of this listing.
(But seriously, if we get 100 requests, we're making this thing.)
Read the original blog post that started it all: https://www.nurturingdesire.com/milk-drops/frida-breast-milk-ice-cream-normalizing-lactation-culture